millennials




The Millennials

A hot topic of conversation among wine industry folks are the “Millennials”, also known as the emerging group of wine drinkers that fall between the ages of 21 and 36.  This demo is certainly into wine and the older establishment is wondering how to attract their loyalty.  Being 35, I am at the tail end of this age group, so I guess that makes me an expert!  In my opinion, the way you rally Millennials to support your brand is by NOT trying to target them, a bit of reverse psychology, if you will.  Thi

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